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Jeremy Penston

Joost

Here you will find the collection of articles on Joost. These have been consistently popular and the company will remain a focus of this blog. Of course Joost operated in the wider IPTV / Video on Demand space - articles on which can be found in a separate section. The icons should give you a view of the type of content you are likely to find. Please see below for the key.

Date & Title	Contents	Content Type
23rd July 2007 Leeds Unbundled ISP IPTV	Part VI of the LUI series with Keith McMahon Our hypothetical approach to IPTV using Joost
12th July 2007 Joost: further analysis of a bandwidth hog	Updated analysis of Joost's traffic and P2P hit ratios
5th June 2007 Joost is not a TV station	It is a high quality, ad-supported, secure, cost-effective delivery platform Mike Volpi, CEO comes from selling equipment to service providers Aggregated platform for targeted adverts
25th May 2007 Joost about on track	Key ingredients for success: big-name backing, excellent PR and efficient, adaptable technology Concept of "Joost inside" networks, like Intel in PCs Update on P2P hit ratios & traffic re-analysis
16th April 2007 Joost: analysis of a bandwidth hog	Pivotal piece on Joost: review of service and P2P architecture 7 key facts about the product & link to slides provided by Joost architect Initial Ethereal analysis of P2P traffic patterns
5th October 2006 The Venice Project	Introduction to the company The challenge to ISPs: do you dare to block it? Comparison with BT Vision

Clearly Joost is a disruptive force that will face a crucial make-or-break year in 2008. If it is to succeed in the way that it's founder's previous projects (Kazzaa & Skype) did, it needs to make massive moves into the mainstream. We will be watching closely to see whether that happens.