Archive for September, 2007
Back to Basics
Friday, September 28th, 2007One advantage of being your own boss is that you can tell granny how to suck eggs without getting the sack. So at the risk of teaching an old dog old tricks, today’s article is going to go back to basics and draw a picture of a baseline network.
Under normal circumstances we might just draw […]
Popularity: 30% [?]
Government won’t be paying for FTTH
Wednesday, September 19th, 2007I was at The Commonwealth Club last night for the Broadband Stakeholder Group reception with Rt Hon Stephen Timms MP. Another grand sounding venue. Perhaps not on par with Blenheim Palace but it is conference season, and it was a chance to take in another set of views on the future of broadband.
It really was […]
Popularity: 14% [?]
Over the Top
Monday, September 17th, 2007
The 21st Century Global Summit 2007Sounds grand doesn’t it!
Flattery will get you everywhere my granny used to tell me and she was bang on. “Attendance is via invitation only” it says on the web site. I asked to be invited and I was. There began a truly Over the Top Experience.
Let’s start with the venue […]
Popularity: 11% [?]
Personalised Advertising and Google’s Spectrum Bid
Friday, September 14th, 2007Following the recent two part series on personalised adverts, I thought it worthwhile grounding this into some sort of real life scenario. In spite of the references to Facebook, what I have written so far is pretty theoretical - networks could conspire with advertisers leaving you with little choice but to comply. Without grounding, you […]
Popularity: 5% [?]
Selling Yourself
Monday, September 10th, 2007People don’t like adverts. Ofcom’s Communications Market Report states that 28% of people who record a programme on their DVR do so, at least in part, to fast forward through the adverts. Meanwhile YouTube adverts have been highly unpopular and have been pulled because users found a way to disable them.
This is a problem because […]
Popularity: 4% [?]
How Much is Your Identity Worth?
Thursday, September 6th, 2007Would you sell your identity? Probably not if that meant people peering through your windows or being followed by CCTV everywhere you went, but I am not talking about Orwell’s 1984…
I am interested in your identity because it is a hugely valuable reference point for advertisers that want to talk to you. The more they […]
Popularity: 4% [?]