As I was writing my last post - a review of visitor tracking widgets for blogs and web sites, Feedburner was confirming its acquisition by Google.

I wrote "I will probably hold off cancelling Feedburner until Google add the ability to track RSS feeds to their otherwise excellent [Analytics] package. I'm sure it will come, it is the one big hole in what they offer."

The big G will probably not do much more with the original Feedburner. History shows that they integrate away from the public glare, so they are likely to lock the Feedburner team in a dark room (with some Urchins and Pyras) until Feedburner II Beta is released through the Analytics platform. Such patience seems to ensure that they get what they want without all the legacy system spaghetti seemingly favoured by telcos.

Labels: blog analytics, blogger, feedburner, Google Analytics