« Little blue flecks | Main | A sign of the times »
Be aware or beware?
By jpenston | June 7, 2007 |
|
My apologies to those who have seen this before. Maybe I’m just dumb. I am certainly dumb-struck…
Whilst catching up with my morning reading, I saw this advert for the iPhone on NewTevee.
“Whatever it is, it’s incredibly advanced…”, oh yes?
“It seems to have sort of a touch-screen interface…”, that’s the blue flecks mate.
“Is it an iPod, captain?”, “No, its something much, much more, and it’s going to change everything”, I’d better get my coat then. Or do I need a spacesuit?
For further amusement, also have a look at the “I’m an iPhone… no you’re not” and the “iPhone Commercial - Newton” where the cool new device on the block has a swipe or two at the current geek-squad.
When I did my marketing-101 courses, I was always told not to slag off the competition. It makes you look like a bully. Either the rules have changed, or Apple have chosen not to play by the rules. Perhaps Apple’s target market want that edginess? It certainly gets you noticed.
Marketing is changing and here is a prime example. Does it work for you? Do you want to be associated with the brand? Will your teenage kids…?
Copyright The IP Development Network - www.ipdev.net
Phone +44 1763 81 00 20
Email jpenston@ipdev.net
Topics: IPTV advertising, iPhone |