Two completely different experiments to change the world have grabbed my attention today. The first, by Jeff Pulver to broadcast on BlogTV, while he was driving his car, struck me as pure American eccentricity. We English are presumed to be the kings of quirky behaviour, but we just banned the use of mobile phones whilst driving so its unlikley that anyone would think to try what Jeff did, even though here, it would be prefectly safe because of our gridlocked roads.

Which brings me neatly onto the second experiment to change the world, which if successful, will undoubtedly result in gridlocked roads on the internet...

Apple TV's tie up to stream YouTube content is the strongest statement yet that Apple is building an attack on the TV and film markets. This project too is also still an experiment, but the annoucement of a tie up with YouTube offers something different. Whether people will want it, only the consumer can decide, but Jobs' statement that his company is two $10bn businesses (computers and music), are attacking a third with the iPhone and view Apple TV as a hobby suggests that they have bitten off an awful lot at the moment and are chewing hard to make it all a success.

There are opposing views over whether anyone will want to watch YouTube on their TVs, but those that say that they won't are probably still stuck thinking of the old YouTube. The one where farts are funny.

YouTube 2.0 might already be here in fact. It's called Joost and it has just appointed a 40 year old former Cisco SVP as it's new CEO. What are the odds that was at the Indy 500 this weekend supporting their 223mph advertising banner? Their driver finished 7th. Respectable, but Joost the company may want to do better than that - a tie up with Apple TV could help them both...